The nation’s largest senior living provider sought to make the shift from a company to a Brand.
Does growing older mean life has to shrink? Can you live to be 90 and still act your shoe-size? Can the challenge of how to care for a loved one in life's later years be met with positive partnership and a spirit of meaningful solutions? These are a few of the questions – and the start of a new conversation – opened through the first-ever national branding campaign for Brookdale.
As the nation's largest operator of senior living communities, as well as a leading provider of innovative senior-related services, the role of helping families answer these age-old questions is a true calling for the people of Brookdale. It's also a call the U.S. population is increasingly seeking help with – thanks to significant numbers of Boomers and the relative lack of a defined leader in the crowded Senior Living industry. All of which is why, starting in late April, Brookdale unveiled a multi-layer brand marketing effort across a variety of touch-points, including cable TV, print, digital, social and live chat – all geared toward helping people, enriching their lives and earning their trust.
Gold - Digital, Social, Integrated Campaign